Market overview
Florida's commercial market is anchored by Florida Blue, with the national carriers competing statewide and one of the country's largest Medicare Advantage populations shaping the broader payer landscape.
Major commercial carriers
The national carriers all operate in Florida — UnitedHealthcare (behavioral health through Optum), Aetna, and Cigna (behavioral health through Evernorth) — competing statewide alongside the dominant state Blue.
Profiles: UnitedHealthcare / Optum · Aetna · Cigna / Evernorth
The state's Blue
Florida Blue (GuideWell)
Florida's Blue licensee and a leading commercial payer statewide.
See the Florida Blue guide
Behavioral health context
Florida has one of the largest Medicare Advantage markets in the country, which shapes how many payers structure their networks in the state.
More in the Southeast
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